Intangible Assets and IP Rights: Do They Matter for Valuation and Success?
Intangible assets, comprised mostly of IP, represent 85% or more of the value of S&P 500 companies. Still, IP typically escapes the balance sheet and business leaders known shockingly little about the intricacies of this most valuable asset class.
Developing better methods of understanding the role of IP and IP rights – whether the IP is patents, copyrights, trade secrets or trademarks – will enhance value and provide opportunity for large corporations, SMEs, startups, investors and individual patent holders. But for those in the industry this can feel often feel like preaching to the choir.
This panel will discuss the role of intangible assets, particularly IP rights, as a driver of business value. Among other things, the panel will discuss:
- Why does the traditional investment community often have difficulty understanding the value proposition of IP.
- How IP professionals, startups and SMES can you best communicate with investors and other business people so they can understand IP.
- Whether and to what extent IP will play a more important role in corporate valuations in the post-pandemic world.
- The circumstances where IP will make a difference in the valuation and success of startups and SMEs.
- Ways cash strapped startups and SMEs can raise capital to fund an enforcement campaign.