Managing IP Risk to Grow Business: A Conversation with Chief IP Counsel
Everyone wants to be ahead of the game when it comes to innovation, but not all organizations approach this task with the creativity and imagination required to stay ahead. This becomes all the more poignant when we consider the speed of innovation, which is only moving faster and faster every day.
For better or worse, many of the executives tasked with giving a green light to allow projects to move forward, think in terms of measurable risk, reward and spreadsheets. The engineers, scientists and even IP professionals at these organizations dream of radical or disruptive innovation based on revolutionary technologies. It can be like two ships passing in the night, with key constituencies practically speaking different languages.
How do Chief IP Officers manage IP risk, help ensure that IP focus is aligned with business objectives and work to create assets that will help monetize R&D while growing the company?
In this wide-ranging conversation about the critical role Chief IP Officers play advising the C-Suite, the panel will discuss
- What types of innovation organizations should ordinarily pursue and why?
- C-Suite attitudes towards the desired and acceptable levels of risk.
- Objectives and desired business outcomes for projects and how to measure them.
- Ensuring that business objectives are continually aligned with IP strategy.